distributors

Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured, it may be warehoused or shipped to the next echelon in the supply chain, typically either a distributor, retailer or consumer.

The other three parts of the marketing mix are product management, pricing, and promotion.

Source: Wikipedia (http://en.wikipedia.org/wiki/Distribution_%28business%29)

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